Sprint Samsung InstinctLAS VEGAS - Sprint Nextel Corp. on Tuesday said it is betting heavily on a touch-screen phone that appears to be the closest thing the U.S. market has seen to Apple Inc.'s vaunted iPhone.
The Samsung Instinct will be available in June for a yet undetermined price, Sprint announced at CTIA Wireless, a cell-phone industry trade show in Las Vegas. Executives hinted that the price would be substantially lower than the $399 for the cheapest iPhone.
Sprint, which has been losing subscribers, will spend $150 million to advertise the Instinct when it launches, compared with $30 million for a typical product introduction, according to David Owens, the company's director of devices.
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